The Experience economy: Scent marketing.

The Experience economy: Scent marketing.

The experience economy is seeing fragrance brands innovating in the pop up shop arena. Inspired by interactive museum spaces, brands are pushing escapism and brand narratives to create sensorially stimulating and entertaining experiences.

French brand Diptyque recently celebrated its 50th anniversary with such a museum style pop up in New York and London. A multisensory maze of vignettes, including a photo booth and tech-assisted scent stations, revealed the narrative behind the fragrances L’Eau, Tam Dao and Philosykos – inspired by France, Vietnam and Greece, respectively. Highlights included an oceanic soundscape complemented by a salty breeze, jungle-inspired scented photo-ops, and a pebbled path lined with fig-tree branches.

Biodegradable plastics are not delivering.

The University of Plymouth International Marine Litter Research Unit have conducted research which contradicts the belief that biodegradable plastics can reduce ocean plastic pollution.

There is clear evidence that discarded single-use carrier bags are accumulating in the environment. As a result, various plastic formulations have been developed which state they deteriorate faster and/or have fewer impacts on the environment because their persistence is shorter. This study examined biodegradable, oxo-biodegradable, compostable, and high-density polyethylene (i.e., a conventional plastic carrier bag) materials over a 3 year period. These materials were exposed in three natural environments; open-air, buried in soil, and submersed in seawater, as well as in controlled laboratory conditions. In the marine environment, the compostable bag completely disappeared within 3 months. However, the same compostable bag type was still present in the soil environment after 27 months but could no longer hold weight without tearing. After 9 months exposure in the open-air, all bag materials had disintegrated into fragments. Collectively, our results showed that none of the bags could be relied upon to show any substantial deterioration over a 3 year period in all of the environments. It is therefore not clear that the oxo-biodegradable or biodegradable formulations provide sufficiently advanced rates of deterioration to be advantageous in the context of reducing marine litter, compared to conventional bags.

https://pubs.acs.org/doi/10.1021/acs.est.8b06984

E-commerce cleaning

The cleaning market is changing rapidly with eco minded start ups taking on the big boys.

Blueland is a USA based start up, offering a Clean Up Kit which includes three reusable bottles and three different cleaning tablets for multi-surface, glass and mirror, and bathroom usage. The tablets can be dissolved in water to create non-toxic household cleaners.

Join the Pipe

 Join The Pipe is an interesting initiative which uses reusable, city-themed water bottles made from sugar cane as well as its drinking water taps that can be used in public spaces. 

Revenue earned from water bottle purchases in-store and taps sold to local government agencies enables the brand to provide water pumps to remote villages and water bottles to children in developing countries and organise city clean-ups.

IKEA RENTAL SCHEME

Fancy renting your furniture from now on? Well that is what IKEA are predicting will be their business model of the future. According to their CEO Torbjorn Loof, the company is moving towards a more sustainable model after mass producing essentially disposable furniture for the past 75 years.

The pilot scheme is looking to prolong the life of the products by moving to a 'circular model' rather than encouraging throwaway purchases. This means leased products will be refurbished and sold again once they're returned to a store to encourage customers to 'care for' their products.

It will be interesting to see if the pilot scheme is a success. Co-ownership , co-housing and leasing as opposed to outright ownership is a growing trend and one which brands need to monitor.

KIT KAT SAKE

Nestle has been busy lately. The company recently opened a pop-up bar in Tokyo to mark the release of its new sake-flavoured Kit Kat bar.

“Craft Sake Week @Kit Kat Bar” has been offering visitors a preview of the new Umeshu Plum Sake-flavoured chocolate bar paired with cocktails. The space is overseen by former soccer star Hidetoshi Nakata, now known for his work with more than 350 local sake breweries designing products to promote their rice wines both nationally and globally.

Two Ume Sake Kit Kat and cocktail pairings served in Milano glasses are the highlight of the pop-up. The cocktails, created by noted craft cocktail designers to complement the flavours of the new Kit Kat, are exclusive to the bar.

This is Grown

Jen Keane is a future focussed designer based in London looking at alternative, future manufacturing.

“Taking an organism-driven approach to material design, I manipulated the growing process of k.rhaeticus bacteria, to employ it in a new form of ‘microbial weaving’. The process optimizes the natural properties of bacterial cellulose to weave a new category of hybrid materials that are strong and lightweight, and allows the potential for entire patterns and products to be designed and grown to shape with little or no wastage. 

I grew the upper of a shoe to show how this could affect the way we make products in the future.  The upper is grown in a single piece with no sewing and one continuous yarn held into place by the cellulose produced by the bacteria. “

H.Theoria

We really love this beautiful and innovative new spirit by H.Theoria who have created 3 exciting new liqueurs using perfumery techniques. The distilled ingredients are blended to convey an emotive memory or feeling; for example, Procrastination includes a blend of tea, leather and herbal notes intended to evoke the feeling of sitting at home in a comfy chair.

The product is innovative and beautiful with the bespoke bottle and branding winning gold in this years Pentawards. Congratulations! 

Crayola Beauty

Crayola and Asos have joined forces to collaborate on an inspiring beauty collaboration.

Crayola Beauty has teamed up with Asos to create is a new vegan, a cruelty-free make up line aimed at 20-somethings.

The collection uses Crayolas playful heritage. The majority of the products come in a stick formula similar to brands like Nudestix, Milk Makeup, and Nars, who all stock easy-to-use chubby pencil-inspired cosmetics.

Among the products are:

95 total shades.
24 shades of stick foundation.
five palettes (three eye, one face, and one color changing lipstick).
cheek crayons.
mascaras.
makeup brushes.

Femme Sex

Ask Maude has offered a female persective on sex products. The company produces products such as condoms, lubes and wipes. The design is based on sexual health and wellbeing. The design aesthetic is refreshingly simple and stylish. The brand has opted for a minimalist colour palette and witty typographic approach. 

"By changing the conversation around sex, we are encouraging people to be more open about what they want [from] their partners and [for] themselves. Maude makes beautiful, easy-to-use items that give people the chance to stop compartmentalizing their sex lives—both in their heads and in their medicine cabinets."

Biodegradable Solutions

As product designers we need to re-think material choices and push clients to opt for alternatives to oil-based and unsustainable material solutions. Brands which design for compostability, recycling, and use innovative materials will be sought out by tomorrows discerning consumers.

Bogo Brush is taking an innovative approach to the everyday toothbrush by making the handle from bamboo, a woody plant which is easily and rapidly grown. The bristles are made from Polyamide 4, which has been shown to naturally degrade within a few months of proper composting.

Ground by Mobile Island

Love this wireless charging unit by Mobile Island. The modular unit can be re-configured to charge multiple products at once. We love the discreet aesthetic of wood, dusty pink and copper.

Think Drink

AREPA

I thought this new drink to aid concentration is interesting. The key ingredients are pine-bark extract Enzogenol, a health ingredient produced by Enzo Nutraceuticals and said to support healthy brain activity and reduce stress, and New Zealand blackcurrants, the anthocynanins from which are said to produce several health benefits, including helping people think sharper under stress. Where do I buy it?

Lidlock paperboard cup

The Lidloc patented design is based upon an extension to a standard cup structure that folds and locks into an integrated lid. This innovative design completely removes the need for a separate plastic lid and will re-invent how paperboard cups are produced, consumed and recycled.

Cyril Drouet, Metsä Board’s Design & Innovation Director has worked closely on this exciting project with his design team and recently presented the Lidloc concept to an invited audience at the Packaging Innovations exhibition. He explains the benefits of this innovative design: “We have designed this to be a one-piece construction that removes the need for a separate plastic lid. It is easy to fold and assemble with a secure lid-locking design. The integrated lid is spill proof and offers extra branding power as it can be printed as one piece with the rest of the cup. The lid also contains an integrated ‘sip’ mechanism for hot beverages as well as being ideal for cold drinks with a straw.”

Lidloc is an example of how Metsä Board is supporting customers to enhance their brands by delivering sustainable and innovative packaging solutions. All Metsä Board’s paperboards are made from a renewable resource – fresh fibres. The fibres are of known origin and they help ensure purity and brightness of appearance.

http://www.metsaboard.com/Media/Product-news/Pages/Lidloc-from-Metsa-Board-breaking-new-ground-in-paperboard-cup-design.aspx

Vanishing plastics

Old toys will self-destruct thanks to vanishing plastic

By Sandrine Ceurstemont

YOUNG, energetic and clean-shaven, Scott Phillips looks the very antithesis of Santa Claus. Just as well: he makes toys disappear.

The Western world’s festive consumer frenzy contributes to a global crisis that has left the planet up to its neck in long-lasting plastic tat, and its oceans, according to a recent estimate, awash with some 250 million tonnes of the stuff. What we wouldn’t give for plastics that could transform into something else, fall apart or even vanish altogether. In his lab at Penn State University, Phillips is on the case. “We make plastic objects disappear all the time,” he says. Perhaps it won’t be too long before the season’s must-have toy comes equipped with a self-destruct button.

But today’s plastics are not just for Christmas. Indeed, their durability and low cost mean that many everyday objects are destined to hang around for decades. We can only guess at how long some plastics survive in landfill, but in many cases it extends beyond the 50 years or so we’ve been producing and discarding them on a grand scale. If we recycle plastic instead, melting it down takes a lot of energy and can release toxic components. And even then, the resulting mix of hard plastics that usually enters a recycling stream creates a polymer soup peppered with various dyes and solvents, so we end up with a hunk of junk plastic fit only for a single, final use, like a park bench.

https://www.newscientist.com/article/mg23231020-800-old-toys-will-selfdestruct-thanks-to-vanishing-plastic/

Feel the pain.

As if reading your bank balance is not painful enough. NDD have created a concept called Scrip: a concept with a provocative idea of using pain to make the user aware of how much they are spending.

"It’s a digitally connected, mechanical brass coin that you load with money like a MetroCard. And as you go about your day, paying for things via wireless NFC connections (like Apple Pay), it offers braille-like tactile feedback so that you recognize how much you’re spending.

"It’s a digital-physical, or a physical-digital object that’s enabling transactions akin to cash," explains NDD founder Gadi Amit. "This project was almost a paradoxical effort to approach interaction design from the perspective of, let’s do something inefficient that people really do have to pay attention to, that’s quite literally trying to stimulate the pain receptors in your body."

Edible Milk packaging

American researchers have developed a material that could save millions and change the face of packaging as we know it. Edible food packaging made of milk protein will offer a more sustainable alternative for the food industry. 

“There is a lot of money to be saved for consumers and the retail business if we can extend the durability of our food products by packaging them in more intelligent ways,” said the environment and food minister, Esben Lunde Larsen.

The casein-based film will replace plastic wraps, reduce non-recyclable/non-biodegradable waste and effectively prevent oxygen from seeping in packaging and spoiling food quickly. 

Citrus Pectin, found in citrus fruits and is claimed to stop prostate cancer and melanoma skin cancer from spreading, is intergraded into the casein to withstand humanity and high temperatures. 

The study’s leader Peggy Tomasula said: "The protein-based films are powerful oxygen blockers that help prevent food spoliage. When used in packaging, they could prevent food waste during distribution along the food chain,"

The casein coating can be sprayed onto food such as cereal flakes or bars, in addition to being used as plastic pouches and wraps.

The study’s co-leader Laetitia Bonnaillie said: "We are currently testing applications such as single-serve, edible food wrappers. For instance, individually wrapped cheese sticks use a large proportion of plastic—we would like to fix that."

http://www.thedieline.com/blog/2016/8/23/edible-milk-packaging

Minimal Branding

The evolution of authenticity, and how stripped back minimal branding came to replace the once prolific heritage trend.

Frog Creates The Most Charming Anti-iPad Game Ever

To ween kids off screens, frogLabs developed a series of wooden toys that are the only way to play the game.

http://www.fastcodesign.com/3059090/frog-creates-the-most-charming-anti-ipad-game-ever